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Case Study

ICON Harbour Island, Tampa, Florida

Luxury High-Rise Multifamily Investment Sales Case Study 

ICON Integrated Marketing Campaign components including Offering Memorandum, Website, E-mail Blast, Lifestyle Video, Virtual Tour, and a video book mailed to selected institutional investors.

The Related brand (associated with iconic, high quality, ultra-luxury developments) and the PGIM brand (known as a premier institutional investor in major CRE assets) wanted to place ICON Harbour Island (a luxury high-rise multifamily investment sales opportunity) on the market in late 2019.

Khawam Creative designers customized a proposal and pitch presentation for Newmark which assisted the listing being awarded to them. Our creative team then developed an impactful integrated marketing campaign that included: Offering Memorandum, Website, E-mail Blast, Video Virtual Tour and a Video Book. This marketing campaign resulted in Newmark receiving many offers which executed the best offer and completed the transaction within two months of placing the asset on the market.

ICON Offering Memorandum


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